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Political Activist Angela Rye and Music Trailblazer Kevin “Coach K” Lee to be Honored at A3C’s Welcome to ATL Reception

Atlanta, GA. 22 September 2017 – To kick off the 13th annual hip-hop music festival and conference, ChooseATL and A3C will host their official Welcome to ATL Reception, at the Toyota Music Ballroom in Atlanta, GA on October 4th, 2017. This reception will honor two extraordinary individuals who have made social and cultural impacts in the community. Kevin “Coach K” Lee, music management trailblazer and co-owner of Quality Control, the record label (Lil Yachty, The Migos and more), will receive the Cultural Icon Award for his tremendous influence in hip-hop that has transcended the genre.

Alongside of Coach K, Angela Rye will be the recipient of the Social Impact Award. Angela is a successful lawyer, social justice advocate and CEO of IMPACT Strategies Firm. She has used her voice as a commentator for top news outlets such as CNN, to push the dialogue of positive change in the political process, especially for those voices left unheard.

Additionally, A3C will recognize the 5 Action Pitch Competitionfinalists and the 5 music tech entrepreneurs selected for A3C’s Startup Spotlight. A3C’s Action Pitch Competition invests in new, innovative ideas that use art, music and hip-hop culture for social justice. A3C’s inaugural Startups Spotlight highlights music tech innovators that help music makers create, market, share and monetize music.

Lastly, A3C will pay tribute to Grip Plyaz, a legend in the Atlanta hip-hop community. Grip Plyaz passed away earlier this year, and his lost has been felt across the city. Before being diagnosed with cancer, Grip was one of two artists to perform at every A3C. “The Welcome to ATL Reception is the perfect way to begin an amazing week. We’re able to show our appreciation for some amazing people that we really respect and admire. We feel it’s an important event for Atlanta and hip-hop.” Mike Walbert, Co-Founder of A3C states.

To Register For A3C Music Conference and Festival, Please Visit:

About A3C:
A3C [All 3 Coasts] Festival & Conference is the preeminent hip-hop event in the US, commonly referred to as, “hip-hop’s family reunion.” A3C is an incomparable platform to reach and interact with the influential organizations, leaders and artists within the hip-hop community. The A3C Festival & Conference features nearly 1,000+ performers and 200+ speakers over 5 days, while the international hip-hop community ascends on Atlanta.

About ChooseATL:
ChooseATL serves as the leading platform to attract and retain emerging millennial talent by showcasing the heartbeat of Atlanta through its unique community, inclusive culture and expanding business opportunities across the 29-county region. The platform serves as an intentional and genuine storyteller of the city through digital, social and experiential programs to position Atlanta as a top-tier globally competitive metropolis. ChooseATL also acts as an ambassador for Atlanta through tech, innovation, music, and film by participating in events around the world, including SXSW, Sundance, Coachella and London Tech Week. For more information, visit www.chooseatl.com.

Media Contact:
Theory Communications
Andrea Hamilton | Andrea@TheoryComm.com | 404.447.9894
Erica Hamilton | Erica@TheoryComm.com | 404.759.9678

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Kevin “Coach K” Lee


Angela Rye

Check out some pictures from last years Welcome to ATL Reception honoring CeeLo Green and Killer Mike!

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