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Kevin “Coach K” Lee and Angela Rye Honored at Second Annual A3C Festival & Conference ‘Welcome To Atlanta’ Reception

Atlanta, GA. 5 October 2017- For the second year in a row ChooseATL kicked off the 13th annual A3C Festival & Conference with the ‘Welcome To Atlanta’ Reception at Loudermilk Center’s Toyota Ballroom. Hundreds of music lovers, tastemakers, social activists, startups and artists joined together for a night of music, celebration and fun. As the doors opened, guests were greeted with true southern cuisine, delicious Martell cocktails and a full open bar.


Royce Bable and Kate Atwood

Kate Atwood (ChooseATL) and Royce Bable (A3C Partnership Director) hosted the evening while DJ Reese controlled the vibes with classic ATL hits mixed with indie artists.


Rohit Malhotra and Matt Weiss

Rohit Malhotra (Center for Civic Innovation, Director) and Matt Weiss (A3C Production Director) took to the stage to stress the importance of voter registration and civic participation. They acknowledged the finalists for their A3C Action Pitch Competition who will pitch on Friday, Oct 6th at 7:00PM for $10,000 at A3C’s Action Summit.


Following, the night’s special guests Angela Rye and Kevin “Coach K” Lee, were honored with the Social Impact Award and the Cultural Icon Award, respectively. Angela who was the first recipient of the night, is an outspoken activist who lends her voice of hope and change to top media outlets such as CNN pushing the message of equal rights. In true Angela Rye fashion she left the hip hop community with a call to action to further pursue ownership of the culture.


Fadia Kader (Instagram) gave a beautiful speech on Coach K and shared some personal stories illuminating Coach K’s long history of supporting the Atlanta’s indie hip-hop scene and what it means to be a trailblazer in Hip-Hop. He is currently the president of Quality Control record label and manager of Migos and Lil Yachty, to name a few.


The night was capped off with a special moment, when FRKO and Eastside Chris took to the stage to present Grip : mother with a custom piece of art and let her know how much her son meant to Atlanta. Grip Plyaz was a local hip-hop legend who supported A3C every year, but tragically lost a 2 year battle with cancer, recently.

Mayor Kasim Reed and Atlanta City Councilmember and mayoral candidate Keisha Lance-Bottoms were in attendance to give a warm welcome and show their support for the event that has thrived in ATL for over a decade. “There is no better way to start the 13th annual A3C Festival & Conference. Gathering friends, activists and entrepreneurs to honor and acknowledge some people we really respect and admire. It was a special night and we look forward to a great week”, Mike Walbert stated.

Please Visit a3cmusicfestival.com For More Info On How To be Involved!

About ChooseATL: ChooseATL is dedicated to attracting and retaining talent by showcasing Atlanta’s lifestyle and culture, evolving perceptions, and engaging the next generation in building a community we are all proud to call home.

About A3C: A3C [All 3 Coasts] Festival & Conference is the preeminent hip-hop event in the US, commonly referred to as, “hip-hop’s family reunion.” A3C is an incomparable platform to reach and interact with the influential organizations, leaders and artists within the hip-hop community. The A3C Festival & Conference features nearly 1,000+ performers and 200+ speakers over 5 days, while the international hip-hop community ascends on Atlanta.

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