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Generation Now Heavy-Hitter, Jack Harlow, Makes the 2020 XXL Freshman Class

New York, NY. 11 August 2020 – Pop out rap star, Jack Harlow, continues to make major strides in the music industry, landing a cover slot on the renown 2020 XXL Freshman Class issue. This great honor has came shortly after the Louisville native artist, signed to Generation Now, has gained a wave of success following the release of his certified Gold single, “What’s Poppin“. Jack Harlow is the second artist on the Generation Now roster, following Lil Uzi Vertin 2016, to grace the XXL Freshman Class cover.
View 2020 XXL Freshman Class Here 
Generation Now, owned by powerhouse music executive trio – DJ Drama, Don Cannon and Lake Show, has been known to cultivate some of hip hops greatest rising acts, kicking off with Lil Uzi’s career in 2015. This Atlantic Records based indie label is continuing to push culture forward with some of the most interesting and creative talent including Jack Harlow, Seddy Hendrinx, Killumantii and most recently R&B rising songstress – Carvena.”Jack’s success is much deserved,” Generation Now executive Lake Show states. “This couldn’t have happened to a better person. Our plan is to continue progressing so Jack can go down in history as one of the greats.” Don Cannon adds, “Our label is the home of who and what’s next. We continue to strive to be the culture creators, innovators and game changers in the music industry. Our roster is exactly that.”Jack Harlow’s hit single, “What’s Poppin” was also recently named number 1 in urban radio, has reached number 2 on the Billboard Hot 100, and the “What’s Poppin” remix featuring Lil Wayne, DaBabyand Tory Lanez, continues to rise on the charts.
Listen to “What’s Poppin” Here 
Generation Now PR Contact: 
Theory CommunicationsErica Hamilton 
404.759.9678Andrea Hamilton 
Generation Now IG: @GenerationNow 
Jack Harlow IG: @JackHarlow 
Seddy Hendrinx IG: @SeddyHendrinx 
Killumantii IG: @Killumantii 
Carvena IG: @Cardazzle


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