Philadelphia, PA. 29 March 2016 – In efforts to raise AIDS/HIV awareness, apparel brand Milano Di Rouge launched their new Safe Sex, Saves Lives campaign with a debut Milano Influencer Basketball Game in Philadelphia this past Saturday. This community event invited out residents of Philadelphia to Darby Recreational Center for a day of fun with a charity basketball game featuring some of Philly’s top influencers and socialites. Guests were able to view the basketball game, watch live dance performances, participate in Milano Di Rougegiveaways and more, all while being educated on HIV/AIDS awareness by philanthropic cause of the day – AIDS Fund Philly.
Each player and coach were suited up in the ‘red team’ & ‘black team’ custom Milano Di Rouge – Safe Sex, Saves Lives, jerseys provided by Premiere Screen Printing. Motivational speaking couple, Speakers of Life kicked off halftime sharing their personal story in which one partner is HIV positive and the other is negative; as well as showing the importance of practicing safe sex and knowing your status. Bernie Sanders campaign advocates were in the building, encouraging audience members to visit the information table and learn about the upcoming Presidential election approaching this fall. Wrapping this event, every team member received a basketball from Milano Di Rouge. “I am very grateful for the amazing turnout of our first influencer game,” Milano Di Rouge Founder – Milan Rouge states. “It is very humbling to see the support from the community and key influencers of Philadelphia for not only my brand, but also towards the spread of knowledge for HIV/AIDS awareness. AIDS Fund Philly is a very honorable organization and I am thankful we were able to raise funding towards their efforts in HIV/AIDS awareness.”
Notable guests who participated in the Milano Influencer Game included: Hip hop artist Young Chris, Bad Girls Club Star Amber Zadora, social media influencer A-Town, professional boxer Dynamite, gospel artist Jermaine Dolly, fashion designer Brittany DeShields, rapper Phat Geez and more!
Photo Credit: Gabriella Young & Rejean Wilson
Media interested in speaking with Milano Di Rougefounder, Milan Rouge, or to learn additional information on the Safe Sex, Saves Lives campaign, please contact Theory Communications:
W: Milano Di Rouge
Event Hashtag: #MilanoMadness