11 April 2016. Atlanta, GA – Last Friday, hip hop super group, The Roots, performed at the Martell Vanguard Concert in Atlanta, Ga. Held at Tabernacle Theater, one of Atlanta’s most popular venues, hundreds of guests lined up to catch the exclusive set from The Legendary Roots Crew. Popular influencers and Atlanta notables enjoyed a private Martell tasting experience on the top level of Tabernacle, where they learned the history of the 300 year old Cognac House as well as sampled three of their finest cognacs from their collection – VSOP, Cordon Bleu and XO. Guests mingled in the Martell lounge area while indulging in passed hors d’oeuvres and sipping the complimentary well-crafted cocktails such as the Peach Jam, from one of Atlanta’s most prominent mixologists, Mike Bradshaw; before making their way to their seats for show time. The moment The Roots took the stage, the crowd went wild. True fans recited every line of favorite records including “You Got Me” and “Break You Off” before they closed out with an outstanding EDM/Hip-hop segment from their drum machine player. “The Martell Vanguard concert with The Roots in Atlanta this past weekend is the best example of what happens when two iconic brands representing the best in culture and craftsmanship join forces to give the everyday person access to unrivaled epic experience,” Martell Cognac Rep, Karim Lateef, stated.
Notables in Attendance: City Councilman Kwanza Hall, music mogul Jermaine Dupri, DJ Drama, actress Terri J.Vaughn, Grammy Award winning songwriter and DJ Kawan “KP” Prather, super producer Bangladesh, Soul Train Award nominated R&B artist Shalier Rivers, DJ Sense, singer D. Woods, music executives Shanti Das and Jacob York and more!
About Martell Cognac
The oldest of the great Cognac houses. 300 years of passion and precision passed down through the Martell family. From generation to generation, a celebration of French Art de Vivre, treasuring the beauty and pleasure of every moment. A rich history honouring craft and taste, with Martell cognacs enjoyed and cherished for three centuries- from regal coronations to Hollywood film, intrepid polar expeditions to royal weddings and far beyond.
Photo Credit: Marcus Ingram/Getty Images
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