Date: October 26, 2015
Client: Lou Williams | LA Lakers
Category: Case Studies
Theory Communications and Ethika hosted a private costume-themed birthday party for Los Angeles Lakers guard, Lou Williams. This affair, held at The Room Hollywood, joined the NBA star’s close family and celebrity friends together for one night of fun. Casamigos Tequila sponsored three of their delicious tequila flavors for the guests, as well as Bellaire Brüt and Rosé providing complimentary champagne for Lou’s personal VIP area. Ethika hosted an in-house gifting suite, giving everyone a gift box of their Lou Will X Lakers X Ethika themed pieces from their acclaimed underwear line. Notable guests in attendance included: LA Lakers teammates Nick Young, Julius Randle, Jordan Clarkson, Tarik Black, Anthony Brownand Deangelo Russell reality stars/fashion designers Draya Michele and Angel Brinks, media maven Karen Civil, Ethika CEO Matt Cook, MMG artist Tracy T, LA Clippers player Josh Smith, top lifestyle enthusiast and promoter Miss Diddy, recording artist Bridget Kelly and more.