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FILA X Fly Kix ATL’s Peach State Original Sneaker Collab Release .


Client: FILA X Fly Kix ATL

Category: Case Studies

Legendary footwear brand, FILA, and premiere Atlanta apparel store, Fly Kix ATL, teamed up to create the official collab sneaker – the Peach State Original Fitness. In celebration of this hot new sneaker, Fly Kix ATL hosted an official release party at their flagship store, featuring complimentary cocktails, live DJ, raffle giveaways and more. Guests enjoyed a Ciroc bar, featuring latest flavor Ciroc Pineapple and event themed cocktail – the Peach State Original. GuyATL was on the turn tables, keeping the crowd live, while attendees mingled among Atlanta’s sneaker and fashion culture’s elite.