Los Angeles Laker, Lou Williams, Signs Sneaker Deal with Peak
In efforts to grow their NBA star roster, Chinese sportswear brand Peak signed LA Laker – Lou Williams. Los Angeles plays an important role in Peaks global strategy to become one of the top basketball brands in the U.S., having a flagship design center opened near LAX in 2012. The signing of a Laker with star power such as reigning NBA Sixth Man of the Year, Lou Williams, was the perfect fit.
“I heard about Peak a long time ago and I see a lot of players wearing Peak shoes in the NBA,” Williams said. “Peak has a good reputation in the NBA. I hope my cooperation with Peak will help more fans know me, and in return I will do my best to help the team win.”
“The Lakers enjoy a far-reaching reputation in China, and we hope that with the help of Williams, their glory will continue,” said Xu Zhihua, the CEO of Peak. Zihua continues, “We will stick to our plan to sign stars and hold events to improve our brand awareness. We’re also putting our energies into design and research as we work to create star products to place ourselves among the top echelon of Chinese brands going abroad.”
Lou Williams Media Contact:
December 13, 2015