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A3C Festival & Conference Announces First-Ever Virtual Experience Featuring Keynote Speakers Swizz Beatz and Timbaland

Atlanta, GA. 24 September 2020 – A3C, a renowned music festival and conference held annually in Atlanta, GA, has just announced their virtual conference experience, “A3C20 For the Culture”. Taking place on October 15th, the free one-day conference will provide insight and knowledge from some of today’s most experienced and acclaimed execs and artists. Although A3C had to postpone their live experience, co-owners Ryan Wilson, TK Petersen and Paul Judge Media Group still plan to deliver a memorable lineup of panels featuring a keynote conversation with iconic music producers, Swizz Beatz and Timbaland, moderated by Instagram’s Music Partnership Lead, Fadia Kader. For over 15 years, A3C has delivered a state-of-the-art experience to over 30,000 attendees, celebrating legendary talent within the music, tv/film, tech, lifestyle and fashion industries; while tapping into the world’s most current area of discussion – social justice.

Excited about the upcoming live conference, the “Verzuz” conversation will give audience members a chance to watch the two titans as they delve into the creation of “Verzuz” and how this friendly battle amongst legends has become one of the highest trending topics and most watched content series during this quarantine. Alongside of this discussion, the one-day conference will also continue to provide exclusive conversations with some of the most respected industry professionals outlining subjects in the tv/film, tech and entertainment spaces.

In the previous year, A3C Festival and Conference contributed towards pushing the culture forward with memorable events such as the Fader Fort – featuring acts like Megan Thee Stallion, Lil Keed, Lion Babe and more, the West Coast stage featuring YG and BuddyAfroBeats stage headlined by Koffee, Mr. Eaziand Afro B, alongside the Yasiin Bey (formerly known as Mos Def) concert. In addition to their performance series, A3C highlighted several of the leaders in the tech, fashion/lifestyle, music, business and tv/film industries such as Dapper Dan, Gary Vee, Bozoma Saint John, Kodak Lens, Karen Civil, Baron Davis, Cortez Bryant, Kevin Liles, Chris Lyons, Kobie Fuller, Lo Toney, Troy Carter and many more.

“Following last year’s amazing festival and conference experience, we wanted to keep that momentum and tradition alive by delivering a world-class virtual experience with some of our favorite leaders in tech, music and business. Although we are living in unprecedented times, we knew it was important to present an opportunity for music lovers to celebrate the intersection of music, tech and culture with a day of curated discussions, something the A3C brand has brought to the people for 15+ years. We are more than excited to have this group of talented speakers at the first-ever A3C Virtual Conference”, Ryan Wilson states.
Register for the Conference Here 
To watch all of the panel discussions live, make sure to click the RSVP link and reserve a spot.

Stay tuned for more updates and announcements, by following A3C on social media and visiting www.a3cconference.com.

Media Contact: 
Theory Communications 
Andrea Hamilton 

Erica Hamilton 


Thank you to our sponsors: CD Baby, Deep Eddy Vodka, BandLab, Social Club, TuneCore and Deepr.

Social Club 
Launched in 2020 by Anheuser-Busch, Social Club is a new premium hard seltzer cocktail, with the flavor of a classic cocktail and the refreshment of a seltzer. Social Club is available nationally starting May 4, 2020 in variety 12-packs and single-flavor 6-packs. Social Club has 7% ABV and 150 calories per 12oz can – a sessionable option to the classic cocktails. The alcohol comes from a cold-fermentation of sugar combined with purified water and cold-pressed fruits. For more information, go to SocialClubSeltzer.com and follow along on Instagram. Enjoy Responsibly ©2020 Anheuser-Busch, Social Club™ Seltzer, IRC Beer (Ale in TX), St. Louis, MO 63118.

CD Baby 
CD Baby represents over 800,000 music creators from around the globe, and has become the largest global distributor of independent music, the largest publishing rights administrator in the world, one of the most trusted names in the music business, and the go-to educational resource on topics such as music marketing, rights management, and more. CD Baby is proud to work on behalf of our recording artists, producers, and songwriters to help them build a better bridge between their creativity and all the revenue sources they need to start or sustain a successful career in music. Kevin Breuner, SVP of Marketing for CD Baby, will lead a session with artists on releasing singles during the pandemic, new ways to reach listeners, and more.

Deep Eddy 
Although things have changed, Deep Eddy’s mission to bring people together for good times hasn’t. That’s why this year, we are proud to partner with A3C20 The Virtual Conference Experience. All Deep Eddy products are distilled 10 times in a state-of-the-art column still, filtered over charcoal four times, and include real, premium ingredients including Texas spring water, 100% pure cane sugar, and real fruit juice. Buy Deep Eddy online or find a bottle near you for your next virtual happy hour. More information on the company can be found at www.deepeddyvodka.com. Please remember to day drink (from home) responsibly.

BandLab Technologies is a collective of global music brands with a vision to connect the world of music. This includes BandLab, the groups flagship digital product – a social music platform that enables creators to make music – and share the creative process with musicians and fans. BandLab has been adopted by over 20 million people worldwide since its inception in 2015. Together, our brands share a passion. We’re driven by integrating the physical, digital and social supply chain, to enable better experiences, opportunities, and connections for all music lovers. Established in 2016, BandLab Technologies is headquartered in Singapore.

Austin Webster and former Motown Records executive Darrell Thompson have launched Deepr®, an Atlanta-based music tech startup that is “reimagining music data”. Similar to Shazam, the Deepr® app utilizes audio recognition and manual search inputs to provide everything you need to know about how your favorite song was made. The app shares the full interactive credit data behind the music: listing songwriters, producers, featured artists, background singers, samples and more. Apple Music, Spotify Premium, and YouTube users can quickly sync their accounts to explore new discoveries and their favorite song with Deepr’s simple, clean, and user-friendly interface. Webster, Thompson, and their team have created a unique experience that is attracting both users and tastemakers in the music industry.


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